I’ve been doing a lot of exploring with the Rfacebook package (Facebook analysis package created for R). Everyday I explore different “insights” that Facebook offers.
I have noticed our station posting an absurd amount (2-5x an hour) on Facebook, so I wondered if it was irritating the followers.
Now, I did not run any statistical tests – these are just graphical displays. However, there does appear to be a sharp increase in the number of people taking ‘negative actions’ on our page since May.
(I did have to normalize the y-axis so that these two variables could be compared side-by-side. The y-axis number is pretty meaningless now, but the trend line still has meaning.)
I know what you are thinking – the increase in negative actions probably corresponds to the increase in followers over the six-month period. I’m sure this has something to do with it, however, I was a little surprised by the sharper upward trend on negative actions.
Both appear to be cyclical which is also pretty interesting. Maybe for another exploration 🙂